Score Benchmarks
A quick reference for all the scores, grades, and metrics you’ll see across the platform.Share of Voice (SOV)
The percentage of AI responses that mention your brand.AI Visibility Index (AIV)
A 0–100 score combining four things, weighted:- Share of Voice (40%), how often AI responses mention your brand
- Citation rate (30%), how often those responses link to your website
- Position (20%), where in the response your brand appears
- Content depth (10%), how much of the response is about you, and how early
This is the scale used on your dashboard. The Executive Briefing currently grades the same
score on a different scale, so the two can show different letters for the same number. Where
they disagree, the dashboard grade is the one to trust.
Relevance Score (0–100)
How strongly AI associates your property with the queries you’re tracking.Influence Score (0–100)
When you are mentioned, how much space and prominence you get in the response. Uses the same scale as Relevance Score (Excellent / Good / Fair / Needs Improvement).Opportunity Score (0–100)
Used in Semantic Opportunities to rank where you should focus your efforts.Relevance Score for Conversation Threads (0–100)
How important a community thread is for your AI visibility strategy.Content Quality Signal Impact
Research-backed impact on AI visibility when these elements appear on your website.These percentages come from the peer-reviewed GEO (Generative Engine Optimization) research paper. They represent average visibility improvement when these content types are present.