Score Benchmarks

A quick reference for all the scores, grades, and metrics you’ll see across the platform.

The percentage of AI responses that mention your brand.

SOV Range	Assessment	What It Means
20%+	Strong	AI regularly recommends you
10–20%	Moderate	You appear but inconsistently
5–10%	Limited	Occasionally mentioned
Under 5%	Minimal	AI rarely mentions you

AI Visibility Index (AIV)

A 0–100 score combining how often you’re mentioned, where you appear in the response, and how strong the content around your mention is.

Score	Grade	What It Means
90–100	S	Exceptional — AI treats you as the authority
80–89	A	Excellent — strong, consistent presence
60–79	B	Good — solid foundation, room to grow
40–59	C	Fair — inconsistent presence
20–39	D	Below average — significant gaps
0–19	F	Needs work — barely visible to AI

Relevance Score (0–100)

How strongly AI associates your property with the queries you’re tracking.

Range	Label	What It Means
80–100	Excellent	AI strongly associates you with these topics
60–79	Good	Solid presence, room for optimization
40–59	Fair	You appear inconsistently
0–39	Needs Improvement	AI rarely considers you relevant

Influence Score (0–100)

When you are mentioned, how much space and prominence you get in the response. Uses the same scale as Relevance Score (Excellent / Good / Fair / Needs Improvement).

Opportunity Score (0–100)

Used in Semantic Opportunities to rank where you should focus your efforts.

Range	Label	What It Means
80+	Exceptional	High gap, low competition, good demand — act now
60–79	Strong	Worth pursuing actively
40–59	Moderate	Consider based on available resources
Under 40	Low Priority	Probably not worth the effort right now

Relevance Score for Conversation Threads (0–100)

How important a community thread is for your AI visibility strategy.

Range	Label	What It Means
70+	Highly Relevant	Prioritize engagement
50–69	Worth Reviewing	Review and decide
30–49	Moderate	Lower priority
Under 30	Low Priority	Skip unless you have capacity

Content Quality Signal Impact

Research-backed impact on AI visibility when these elements appear on your website.

Signal	Impact	What to Do
Statistics & data	+41.2%	Add numbers: room counts, ratings, distances, prices
Quotations & testimonials	+38.5%	Add guest reviews, press quotes, expert endorsements
Technical terms	+18.6%	Use industry-specific language instead of generic descriptions

These percentages come from the peer-reviewed GEO (Generative Engine Optimization) research paper. They represent average visibility improvement when these content types are present.

Platform Performance Color Coding

Used in the Executive Briefing platform breakdown.

Color	SOV Range	Meaning
Green	20%+	Strong performance
Blue	10–20%	Moderate — room to improve
Amber	5–10%	Limited visibility
Red	Under 5%	Needs attention

Property External IDs Glossary

​Score Benchmarks

​Share of Voice (SOV)

​AI Visibility Index (AIV)

​Relevance Score (0–100)

​Influence Score (0–100)

​Opportunity Score (0–100)

​Relevance Score for Conversation Threads (0–100)

​Content Quality Signal Impact

​Platform Performance Color Coding

Score Benchmarks

Share of Voice (SOV)

AI Visibility Index (AIV)

Relevance Score (0–100)

Influence Score (0–100)

Opportunity Score (0–100)

Relevance Score for Conversation Threads (0–100)

Content Quality Signal Impact

Platform Performance Color Coding