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A property is the hotel, resort, destination, or business you want the platform to monitor. When the system checks AI answers for your brand, it looks for matches against your properties.

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Key Fields

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Name and Website

These are the two most important fields when adding a property.
  • Name is how your property is identified in the dashboard and reports.
  • Website is how the system recognizes your brand in AI answers. When an AI platform cites a source or links to a website in its response, the platform checks whether that link matches your property’s website. This is the primary way citations are detected.
Make sure the website URL you enter matches what AI platforms are likely to link to. For example, if your hotel’s main page is www.grandhotel.com, use that, not a sub-page like www.grandhotel.com/rooms.

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Google Business Place ID and CID

These two identifiers connect your property to Google’s business database.
  • Place ID is Google’s unique identifier for your business location.
  • CID (Customer ID) is another Google identifier, often found in Google Maps URLs.
When Google AI Mode or AI Overviews display a map with recommended places, the platform uses these IDs to detect whether your property appears on that map. Without them, the system can still detect text mentions and website citations, but map-based appearances may be missed.
Fill in your Google Business Place ID and CID for the most accurate tracking. These are especially important if your business appears in Google’s map-based AI results. You can find your Place ID using Google’s Place ID Finder.

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OpenStreetMap ID

The OpenStreetMap (OSM) ID is used to automatically look up your property’s GPS coordinates. This helps the platform understand your property’s geographic context when analyzing location-based AI results.

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OTA listing IDs

If your property is listed on the big travel marketplaces, add those IDs too:
  • Booking.com hotel ID, found in your Booking.com extranet URL: .../hotel/.../<HOTEL_ID>.html
  • Expedia property ID, found in your Expedia extranet URL
  • Hotels.com hotel ID, found in your Hotels.com listing URL
  • TripAdvisor location ID, found in your TripAdvisor listing URL: .../Hotel_Review-g<city>-d<LOCATION_ID>-Reviews-...
Each of these unlocks the matching audit in Listing Audits. The help text under each field in the form repeats where to find the ID.

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Sitemap URL (optional)

Leave this blank and we discover your sitemap from the website URL above. Fill it in only if discovery fails, or if you maintain your sitemap at a non-standard path.

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Adding a Property

From your workspace, navigate to the Properties section and click Add property. Fill in the business name, type, website, and as many of the Google identifiers as you have available, then click Add Business. How many properties you can add depends on your plan: Starter includes 1, Agency 10 and Professional 30. The pricing page carries the current allowance, and you can buy extra property slots as an add-on if you need more without changing plan.